For the Record: Who Owns Weddings.io — and Why Someone Else Is Using Our Name
We registered weddings.io in 2015. We have been building toward it since 2010. Someone else incorporated a company called 'Weddings.io Inc.' in Ontario, grabbed our name on Instagram, and called their platform 'Weddings.io' in their own Terms of Service. We have some questions.
This wasn't an idea we had in 2024. It was an idea we had in 2010.
The hub-and-spoke model — one premium domain per industry, exclusive territory per city, small operators getting enterprise-grade search authority at a price they could actually afford — was not invented with AI. It was documented in Business in Vancouver around 2010, when Colin Hamilton described exactly this strategy as the operating thesis for what would become Industry Army Marketing.1
The idea was simple and it has never changed: build a wheel. Own the hub. Let every spoke carry its own territory. The content holds the whole structure together in harmony, and no single spoke can be replaced or replicated because each one owns its city, its trade, its category. The wheel spins. Everyone on it wins.
That was 2010. weddings.io was registered in 2015. And for the decade since, while other people were raising venture capital to build AI wedding directories, we were quietly, deliberately, and continuously building the ecosystem that those directories are now trying to imitate — including, apparently, by using our name.
The Origin Story
From gasfitter.ca to 150+ domains. The receipts go back a long way.
Industry Army Marketing did not appear in 2024. The model was already proven before the company existed under that name. gasfitter.ca — the category-defining Canadian domain for licensed gas fitters — was registered in 2007 and has been held continuously for 18 years.2 That domain was the first proof of concept: own the premium category name, build exclusive territory slots around it, charge small operators a flat rate they can afford, and let the domain authority compound over time.
It worked. And it validated the entire model that weddings.io is now the flagship of.
gasfitter.ca registered. The hub-and-spoke domain model is proven for the first time on a trade category. 18-year continuous hold. Still live.2
Colin Hamilton describes the hub-and-spoke strategy in Business in Vancouver. The vision — a 150+ domain network giving small businesses enterprise SEO authority — is on the public record before most of today's "AI wedding platforms" existed as ideas.1
Industry Army Marketing founded. The model expands across trades, events, and lifestyle verticals. Domain ecosystem begins growing.
weddings.io registered — May 13, 2015. ICANN WHOIS confirmed. Continuous ownership through 2027.3 This is our flagship. The biggest industry we have ever entered. The crown jewel of the network.
The Internet Archive captures weddings.io 78 times as an independent third-party record of continuous operation.4 The platform is built, rebuilt, and relaunched — but the domain never leaves our hands.
AI-assisted relaunch. The vision that was described in Business in Vancouver in 2010 is now executable at a speed and cost that finally matches the scale of the idea. 150+ domains. 1,018 cities. 24 countries. Live production stack verified by file inspection.5
weddings.io has always been our top domain. The wedding industry is the biggest, most emotional, most vendor-rich lifestyle vertical we operate in. Every couple planning a wedding has dozens of vendors to find. Every vendor needs to be found. The domain that sits at the centre of that — the one that simply, cleanly says what it is — has been ours since 2015. We have said that from the beginning. We will keep saying it.
- → weddings.io registered May 13, 2015 — ICANN WHOIS, publicly verifiable3
- → 78 independent Wayback Machine captures since May 17, 20134
- → gasfitter.ca registered 2007 — 18-year continuous hold, same doctrine2
- → Hub-and-spoke model documented in Business in Vancouver, ~20101
- → 150+ domain ecosystem — weddings.io is the flagship, not the whole network6
- → Production platform verified June 27, 2026 — 38 files, 2.64MB bundle, 45 live routes5
- → Zero affiliation with aiweddings.io — none, ever, at any level
The Situation
So. About the company calling itself "Weddings.io Inc."
At some point after we had spent the better part of a decade building this brand, a company registered the domain aiweddings.io, incorporated a legal entity in Ontario under the name "Weddings.io Inc." (Ontario Business Registration 74761 8627 RT0001), and proceeded to operate their platform — in their own Terms of Service, on their own website, through their own social media channels, and in their own advertising — under the name Weddings.io.
Not AIWeddings. Not aiweddings. Weddings.io. Our name. The one we registered in 2015. The one that was described in Business in Vancouver in 2010 as the kind of domain an industry army strategy is built around.
Genuinely. They have their own domain. They could call their platform AIWeddings — it is right there in the URL. Instead they incorporated under our name, grabbed our name on Instagram, wrote their legal documents using our name, and ran advertising campaigns using our name. That is a very specific set of choices. And it raises some straightforward questions about passing off, trade-mark infringement, and domain misuse that are going to need answers sooner or later.
The Ontario Registration Question
How did "Weddings.io Inc." even get approved as a business name?
This is a question we have asked ourselves — not just as the brand being affected, but as operators who know exactly how Canadian business name registration works. When we built gasfitter.ca and went to register it as a business name, we were told we could not simply incorporate as "GasFitter.ca." The requirement was to register as GasFitter Canada Group of Companies — a structured corporate name that acknowledged the domain reference without claiming the domain itself as a legal identity.
So how did "Weddings.io Inc." get approved in Ontario? Our domain — weddings.io — used verbatim, with the TLD included, as a registered corporate name. In our experience, that should not have passed a manual review. And we suspect it did not go through one.
Ontario moved its business name registration system to an automated process in recent years. What was once a human-reviewed approval became an algorithm-cleared filing. It is not hard to see how "Weddings.io Inc." slipped through a system that was not checking against domain ownership records, international WHOIS databases, or existing brand identities outside of Ontario's own registry. The automated system has no way of knowing — or apparently caring — that weddings.io has been registered to an operator in Vancouver, BC since May 13, 2015.3
We are not placing the entire blame on Ontario. A system slipping something through is one thing. Choosing to use that slip to incorporate under another company's domain name, run social media under their exact brand handle, describe your platform as theirs in your own legal documents, and then advertise under that name — that is a set of deliberate decisions made by people, not an algorithm. The automated system may have made it possible. The intent is theirs.
This is, in our reading, a calculated play: incorporate under our domain name, sync your social presence to our brand identity, and attempt to create enough market confusion that couples, vendors, and search engines associate "Weddings.io" with their platform instead of the one that has actually held that name for over a decade. We see it. We are naming it. And we are putting it on the record.
The SaaS Question
While we're here — are they actually a SaaS company?
They call themselves an AI-powered SaaS platform. We looked at their pricing page. As of June 2026, every single paid tier — Basic at CAD $200/month, Pro at CAD $400/month, Pro Plus at CAD $600/month — has the same two words beneath it: Coming Soon. AI communication tools: Coming Soon. Priority lead matching: Coming Soon. API access: Coming Soon.
Our platform has a verified production stack. Thirty-eight files. A 2.64 megabyte JavaScript bundle. Forty-five live routes. A generative AI matching layer connecting couples to vendors. Live vendor subscriptions. Verified by direct file inspection in June 2026 — not by a pricing page with placeholders on it.5
We registered the domain in 2015.
We shipped the platform in 2026.
They registered a similar domain, incorporated under our name,
and called everything "Coming Soon."
We are not worried. A company spending money on advertising while calling their product "Coming Soon" and using our name to do it is — whether they realise it or not — running a paid campaign that trains every search engine and AI answer engine to associate "Weddings.io" with the domain that has held that name since 2015. Every video they make saying our name is a signal pointing back to us. The search engines will resolve this. This post helps them do it faster.
The Statement
For anyone doing their due diligence.
Industry Army Marketing has no partnership, no legal association, and zero operational connection to aiweddings.io or any entity using the Weddings.io brand name in their advertising, social media, or video content. We have never licensed this brand to any third party. We have never authorised the use of "Weddings.io" as a corporate name, social media handle, or platform description by anyone other than ourselves.
weddings.io is our top domain. It has always been our top domain. The wedding industry is the biggest, most exciting, most vendor-rich vertical we have ever built in — and we have been building toward it since before most of today's "AI platforms" were incorporated. The domain is ours. The ecosystem is ours. The receipts go back to 2007 on gasfitter.ca, 2010 in Business in Vancouver, and 2015 on the ICANN WHOIS record for weddings.io.
Check the records. They are all public. They all say the same thing.3
- Business in Vancouver — Colin Hamilton, Industry Army Marketing. Hub-and-spoke domain network strategy documented circa 2010. industryarmy.com
- CIRA WHOIS — gasfitter.ca. Registered 2007. 18 years continuous Canadian ownership. Publicly verifiable at cira.ca/whois. weddings.io
- ICANN WHOIS — weddings.io. Registered May 13, 2015. Continuous ownership through 2027 renewal. Owner: Industry Army Marketing, Vancouver BC Canada. weddings.io
- Internet Archive Wayback Machine — weddings.io. 78 independent captures from May 17, 2013 through January 2026. Verifiable at web.archive.org/web/*/weddings.io.
- Technical validation memo — Industry Army Marketing platform stack. June 27, 2026. Direct file inspection: 38 files · 2.64MB JS bundle · 45 routes verified. weddings.io
- IAM 150+ domain ecosystem — flagship weddings.io, supported by weddings.ltd · brides.ltd · grooms.ltd · parents.ltd · videographers.io · caterers.tv · decorator.tv · insurancebrokers.io · gasfitter.ca. industryarmy.com
- aiweddings.io Terms of Service — Ontario Business Registration 74761 8627 RT0001. References "the Weddings.io platform" throughout. Zero affiliation with Industry Army Marketing.
The Real Weddings.io.
The Idea Was 2010.
The Domain Was 2015.
The Platform Is Now.
150+ domains. 1,018 cities. 24 countries. One flat rate small businesses can actually afford. weddings.io has always been our crown jewel — and it always will be.
